Bethesda, MD (PRWEB) November 12, 2008 –Arxan Technologies, Inc., a leading provider of application hardening solutions designed to protect software applications from tampering to minimize risk and maximize profitability, today announces that it will exhibit and discuss application security at the telecommunication industry’s premier event, TelcoTV 2008, at the Anaheim Convention Center in Orange County, LA from November 11 - 13, 2008. 

As carriers and broadcasters are increasingly faced with the challenge of providing audio-visual content, the protection of digital assets becomes a growing challenge for all content stakeholders.   Whether it’s movies, games or television shows, the market now demands the delivery of entertainment and information through a diverse number of distribution channels, such as mobile phones, the IPTV platform and even digital cinema outlets, increasing the risk for intellectual property theft.
Arxan will be showcasing its GuardIT® and TransformIT™ technologies at TelcoTV 2008.  Arxan’s advanced application security solutions provide a range of code and key protection technologies for desktop and embedded software, as well as software-powered consumer electronic devices.

For example, the software components of content protection systems, including digital rights management and conditional access systems, media gateways, watermarking or fingerprinting solutions, are at risk as they can be circumvented by sophisticated hackers and can now be safeguarded at the binary level using Arxan’s patented Guard™ technology.  Of course, the digital content itself is also under threat, which typically resides in media libraries, and can be safeguarded using Arxan’s software-based key protection, TransformIT. 

“Amidst these emerging opportunities that the convergence of broadband technology and entertainment content yields for both providers and consumers, are the software hackers that seek to launch tampering and piracy attacks,” said Mike Dager, CEO and Chairman of the Board of Arxan Technologies.  “We are partnering with carriers and broadcasters to protect valuable digital assets as content moves more efficiently through the digital media life-cycle of creation, distribution and consumption.”
To learn more about how to neutralize threats to digital assets and fully protect the enabling technologies used by carriers and broadcasters against tampering and compromise, visit Arxan at booth #961 at TelcoTV 2008 or contact Arxan at info@arxan.com;
1-877-445-1350.