Apr 25, 2016
Alaska Airlines Mobile Strategy for Customer Satisfaction
Alaska Airlines, a true leader in mobile innovations, was the first airline to put tablets in the cockpits with pilots without sacrificing safety or security. In this episode of Life in the Mobile Enterprise (LiME) we interview Enterprise Mobility Architect, Derek Chan, who leads the Mobile Center of Excellence (MCOE) at Alaska Airlines. With 70% of Alaska Air's workforce "mobile", the purpose of their mobile initiative is to provide flight attendants, pilots, and other employees, with the most up-to-date information so they are able to keep customers informed and satisfied. Derek explains that "people are our greatest asset" and his goal is to enable them with the tools and information they need to be successful by leveraging their mobile devices. Listen in to learn how mobility enables Alaska Airlines to better achieve their business and customer satisfaction objectives, and the success they've seen with The App Hangar, their private app store for BYOD users. Also, be sure to check out the full case study on Alaska Airlines, Inspiring a Mobile Culture at Alaska Airlines, below.
Email feedback to firstname.lastname@example.org