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Apr 22, 2013

3 Signs Your Mobile Enterprise Strategy Is Stuck in 2003

Did you know that it’s been 10 years since the first smart phone launched? In 2003, BlackBerry introduced the first phone to also receive emails, text messages and browse the web. The need to check email and your calendar on the go spawned a mobile enterprise revolution. And that got us thinking; what are your employees doing with their devices today? Probably more than you think and it’s an important question for your organization to ponder and develop a mobile enterprise strategy around. We know you’re probably not still searching deep in the pockets of your 2003 cargo pants for your Blackberry, but it’s possible your mobile business strategy could use a blast out of the past. Here are three signs your internal mobile business strategy is stuck in 2003:

1. You don’t have a mobile management solution in place -- even though you pay at least a portion of your employees’ cell phone and data bills. In our recent mobile application management survey, nearly 42% of respondents told us they had not adopted a mobile management product. Where’s the detriment in that? It has to do with security and scalability. If your team is using any enterprise mobile applications that access company data, it’s important to be in control of the security, data and updates from inside your own organization. This move puts you at risk for security breaches, higher support costs and users finding their own ways to access sensitive data.

2. You have an unofficial BYOD policy created by your employees’ need to get more done on the road and in the office. If your employees have dumped your stock desktop PC (that’s still running Windows XP and Internet Explorer 7) for their own shiny iPads, Google tablets and Android phones, you might be looking at a non-sanctioned bring your own device (BYOD) environment. The best defense in this situation is an extreme makeover (Remember this overly popular television phenomenon in 2003?) of your approach to employee-purchased devices. These new gadgets can really spruce up productivity and employee morale. However, it takes a smart IT stylist to get past focusing on the mobile device management, and into mobile application management. By working on a timeless mobile business strategy based on protecting and managing what matters most -- your company’s enterprise apps and content -- you’ll come out ahead.

3. Your mobile business strategy is centered on devices -- not the applications.  With social networks, behavioral targeting advertising and location service apps, it’s enough to make any employee a little leery of what the company might do if they have access to a personal phone or tablet. Our survey respondents liked the perk of a company-paid cell/data bill, but they weren't too keen on a company representative having access to their private data. A 2013 mobile enterprise strategy takes these concerns into account and focuses on a mobile application management strategy. And as we've explored on the blog in the past couple of months, an MDM strategy feels a little too 2003 when devices/computers were locked down and stodgy. If you’re looking to move your mobile enterprise strategy forward with an eye toward balancing user needs and company security, we recommend you check out our recent webcast Understanding Enterprise Mobility.


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