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May 05, 2014

5 Ways App-Centric Enterprise Mobility Increases Productivity

Do any of these common enterprise mobility problems sound familiar?

An overall lack of communication and collaboration between departments.

A chronic IT bottleneck for mobile security problems.

Slow data gathering and reporting that hinder the sales and management teams.

If they do, then you might just not be paired with the right enterprise mobility solution yet.

Here’s a look at five ways an app-centric approach to enterprise mobility management can address these problems and increase company productivity.

1. User-Friendly Security

How much of your IT department’s time are you investing in mobile app security? When you implement an app-centric enterprise mobility solution, your data is more secure regardless of which device you use (different mobile brands, tablets, laptops, etc.) or how the device was compromised (physical loss, malicious attack, etc). A simple, proactive app-level security approach will save your IT department time and your overhead budget money -- all while offering superior mobile data protection.

2. Decreased IT Overhead

From server and data center space, complicated software installation, and physical location management, old-fashioned scaling relies heavily on your IT department. Using a comprehensive enterprise mobility solution for deployment and scaling requires less IT support and frees up your department to attend to high-priority tasks.

3. Easier Information Access

In a recent survey, 50 percent of executives identified that failure to keep product knowledge current was a major barrier to success for sales teams. Providing your sales team members with access to enterprise mobile apps can remove this barrier. In fact, a leading networking and communication device manufacturer provided its sales team with a customized mobile app via a custom enterprise app store -- this effort bumped mobile app adoption from 30 to 90 percent. As a result of high adoption of a useful app, sales cycles were reduced from months to days.

4. Increased Employee Adoption

In the battle of app adoption, don’t underestimate user experience -- 86 percent of enterprise leaders believe that user experience matters as much in B2E and B2B applications as it does in B2C applications. The easier it is for employees to locate, download, and update your enterprise apps, the more consistently it will be used.

5. Faster, More Comprehensive Analysis

Finally, the more employees who are using your enterprise app store and apps, the more data you’re capturing. This real-time, up-to-date data allows for more accurate and more useful data-driven business objectives.

Mobile application management puts powerful analytics, cloud-based flexibility, and increased productivity in your hands. When you pair your talented, flexible workforce with the right enterprise mobility solution, there’s no limit to what you can achieve.


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