CIO Magazine's recent article Alternatives to Apple App Store, For Businesses
covers mobile app management (MAM™), and highlights' Apperian's EASE user Curtis Cuozzo, manager of sales force automation at Talecris Biotherapeutics.
Curtis manages the deployment of several iPhone apps for a 180 person sales team, and found that deploying apps was "a very cumbersome process" prior to using Apperian's EASE
We're very excited to see EASE profiled in CIO Magazine, and look forward to an increased focus on the building, management and use of "enterprise apps" within organizations. I think that although much of the focus on "apps" has been on the consumer side of the equation, a huge potential for increased productivity in the business sector has still yet to be realized.