Amazon has finally launched the developer portal for their new "AppStore" for Android. Interestingly, they've taken an Apple-like approach: they are reviewing apps, charging an annual maintenance fee of $99 (waived for the first year), and trying to create a "curated" experience for consumers similar to the Apple App Store.
The Techcrunch coverage
of the Amazon AppStore points out some concerns, including how people will get access to this "marketplace" on their device. For example, users will need to "dig into the settings menu on the device and allow installation from Unknown Sources
... it sounds a bit scary."
The fragmentation of "App Stores" clearly points out the value of an "Enterprise App Store" concept. Companies would like to see a single "trusted" location where employees and partners can download and install pre-approved, trusted apps, based on the authentication and role of the user. This is Apperian's vision with EASE (Enterprise App Services Environment)
, which provides a branded App Catalog for employees, managed by IT.
It's clear that there will be multiple choices for consumers, but organizations need a better solution than sending users to purchase individual apps on multiple app stores!