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Sep 08, 2014

An Enterprise App Store Is Just the Tip of the Iceberg

An enterprise app store is the keystone to any enterprise mobility management initiative. It bridges the gap between the enterprise and employees, providing an interface for BYOD users to search for, download, and install company-sanctioned applications. While as a concept an enterprise app store appears simple enough, it's really just the tip of the mobility iceberg. An effective enterprise mobility management strategy requires a layered, multi-faceted approach and supplying an interface from which applications can be downloaded is one small component of a much broader initiative. Enterprise app stores are the public face of enterprise mobility, and should appear seamless and user-friendly to BYOD employees. At the same time they must also be integrated into the wider enterprise mobility ecosystem in order to align with a cohesive set of corporate security policies and support streamlined application development.

Take a Peek Behind the Curtain

An enterprise app store must delicately balance form and function, and having an easy-to-use store interface is essential to driving mobile app adoption. After all, what’s the use of going through the trouble of developing enterprise apps if employees aren’t able to find and install them easily? The goal of any good app store should be to supply users with what they want -- a simple and robust interface with links to download mobile applications with ease. To an employee, installing a enterprise apps should be as simple as tapping the ‘install’ button. It’s up to the enterprise to make sure that everything runs smoothly behind the scenes. These days, enterprise app stores need the flexibility to support 3rd-party apps, custom apps, hybrid apps, and web applications. Selecting and developing the right apps for your store means ensuring that each and every one complies with your company’s privacy and security policies. Maintaining uniform policies in the face of developing multiple apps for various user groups is a common challenge for enterprises. The simplest solution is to integrate your enterprise app store into the application lifecycle.

Full Application Lifecycle Management

The benefit of incorporating your enterprise app store into application lifecycle management is that it makes it much easier to manage, update, and maintain applications. Application lifecycle management encompasses code inspection to identify potential risks or malware, the addition of security features to comply with security policies, packaging for specific platforms, and finally, app deployment. Taking apps through these steps and releasing them to a connected enterprise app store gives enterprises a very high level of control in terms of security, content, and ownership. Centralizing development, administration, and deployment takes the complexity out of enterprise mobility, allowing companies to focus more efforts on a better user experience and increasing productivity.

Learn More

Watch this webinar with Maribel Lopez, Founder and Principal Analyst, Lopez Research, Abhijeet Solanki, Sr. Architect, NetApp, and Stephen Skidmore, Director of Product Marketing, Apperian. The panel discusses different app store approaches, provides practical tips for implementing an enterprise app store, and discusses a case study from a Fortune 1000 company. Watch it here.


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