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Jun 29, 2015

Analyst: Why App Wrapping is Here to Stay

Some industry prognosticators predicted a short shelf life for app wrapping. But according to TechTarget analyst and blogger Jack Madden, app wrapping has filled some important and unique roles in enterprise mobile app security and is here to stay. Additionally, Gartner debunks the myth that app wrapping is dead. For instance, notes Madden, app wrapping offers a useful alternative to the use of software development kits (SDKs) provided by enterprise mobility management (EMM) vendors that enable apps to connect to their management platforms but require advanced planning as well as extra skills and effort from developers. By contrast, app wrapping takes the burden off developers for securing an app by applying consistent management capabilities across all of the apps that a company uses, says Madden. App wrapping takes existing apps and wraps a shell app around them, providing remote wipe and authentication capabilities while also enabling administrators to apply security and usage policies based on each user’s responsibilities and access levels without requiring any changes to the app’s source code. This way, a salesperson for a B2B company may have certain access rights to a sales force automation app to manage client accounts while a sales manager can have extended rights to view the performance of individual salespeople and to track the sales organization’s performance in meeting its targets. One of the benefits of having app wrapping included in a mobile application management (MAM®) solution  is that companies are able to secure custom, commercial, or HTML5 apps and data on personal or corporate devices instead of provisioning or tracking devices. This means that corporate data will be secured no matter how the device itself is managed. Another advantage to using a MAM solution is that developers can set policies such as data encryption and preventing the cutting or copying of sensitive corporate data. By wrapping detailed security and usage policies around mobile apps via app wrapping, administrators can add multiple layers of protection to any app–including third-party apps that require additional security without having to make any changes to the app itself. From there, wrapped apps can be deployed to an enterprise app store, enabling employees to download apps knowing that the apps are as secure as possible.  


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