Jul 20, 2015
Apperian Study: Internally-Developed Mobile Apps Growing Fastest
While mobile app adoption continues to grow among enterprises, a closer look reveals that internally-developed apps are growing at the fastest rate, achieving double-digit growth compared to 2014, according to a recent study we conducted among more than 300 mobile and IT professionals. According to the The Executive Enterprise Mobility Report, 60 percent of those surveyed had apps created internally while 35 percent had custom apps created by a third party. Other key findings from the study reveal:
- Nearly half (47%) of respondents say they are investing in apps that support core business processes to increase adoption and drive adoption, compared to 43% that are investing in user interface (UI) and user experience (UX) improvements.
- Improved business processes (64%) were cited as the most popular benefit of enterprise apps, followed by increased user satisfaction and competitive advantage, which were each cited by 60% of the study respondents.
- Survey respondents reported that productivity apps rank first in having the greatest impact on ROI, followed by field service apps, sales tools, HR, and travel apps, respectively.