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Feb 06, 2013

5 Benefits of a Mobile Application Management Strategy

As more employees bring their personal mobile devices into the workplace and enterprises increasingly apply BYOD policies, it's important for mobile strategists to create and clearly communicate their organizations' mobile application management (MAM) strategies to key stakeholders. MAM presents the enterprise with a secure and flexible approach to managing mobile apps and data while reassuring employees that their personal content will be protected and untouched. MAM can help employees and business leaders to more clearly understand how enterprise mobility can help optimize organizational processes. It can also help them grasp the rationale for managing and monitoring enterprise mobility apps.

We examine five benefits to deploying a mobile application management strategy:

  1. Productivity gains. More than two-thirds of businesses have seen increases in employee productivity and customer response time by allowing employees to use their mobile devices at work, according to a new study by Dell. And in a report on the topic, Detecon Inc. points out the productivity improvements attained by the city of Bonn. By quipping city agents with mobile applications that allow them to search and pull up information from individual parking tickets, the agents are able to answer citizens' questions and concerns about their violations as well as payment information. As a result, 40% of ticketed drivers now pay their fines before receiving any further notifications, resulting in significant cost savings for the city.
  2. Opportunities for process improvement. By evaluating how different types of employees do their jobs (e.g., field service workers, customer-facing employees), IT leaders and mobile strategists can identify ways in which the uses of mobile applications can help streamline work processes and make it easier for employees to do their jobs while improving operational efficiencies.
  3. Increased flexibility for employees. As a recent Gartner report on enterprise mobility points out, the terms “office hours” and “workplace” are anachronisms for many employees. Providing employees with greater flexibility to do their jobs where and when they choose is a necessity in the “always-on,” 24/7 business environment.
  4. Reduced application maintenance burden on the IT organization. This is especially true for organizations that use enterprise mobile app stores where application upgrades are sent to end users continuously and don’t require the IT organization to oversee upgrades and scheduled maintenance. In turn, this can free up IT workers to focus attention on IT initiatives that drive business value to the organization.
  5. Drives higher enterprise mobility adoption rates. These efforts fuel higher enterprise mobility adoption and usage rates by placing app developers closer to end users by incorporating their work requirements and feedback into development efforts. By driving higher app adoption rates, IT leaders will see stronger returns on mobility investments.

Mark Lorion

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