May 14, 2013
By the Numbers – Managing the Business of Enterprise Apps
As the BYOD (bring your own device) movement gains momentum, many companies are taking advantage of the productivity gains that can be gleaned by outfitting workers with custom mobile enterprise apps. These applications can be used to help employees do their jobs better and at different times of the day outside of the workplace. However, because employees continue to download apps for personal use in record numbers, it’s critical for IT to strike a balance between ensuring the privacy of employees’ personal apps and information while applying appropriate safeguards to protect enterprise apps and corporate data. Combined downloads from the most popular commercial app stores -- Apple’s App Store, Google Play, the Windows Phone Marketplace, and BlackBerry World -- jumped 11% from the fourth quarter of 2012 through March 2013, according to market research firm Canalys. Meanwhile, enterprise mobile app downloads also continue to occur at a rapid clip. According to Yankee Group, the proportion of companies that have increased their budgets for mobile apps this year has nearly doubled, from 28% to 51%. As employees continue to download both personal and corporate apps, IT organizations need an effective way to protect the privacy of employees’ personal data while ensuring that enterprise apps, along with proprietary and customer data, are secured. To read the complete article on Wired Innovation Insights, click here.