comes to Boston, June 21-23. Come see Apperian at the Mobile Enterprise session "Got Strategy? How to Capitalize on the Mobile Revolution"
in room 309.
Companies know they need mobile strategies but where should they begin? Mobile can change how your business operates and create strategic advantage but firm's need a strategy to capitalize on this opportunity. This session will discuss the three components that any mobile strategy should have, which includes deciding what goes mobile, understanding how to mobilize applications and services, and designing a framework for managing mobility.
Speakers include Maribel Lopez
, Principal Analyst and VP, Constellation Research, Founder, Lopez Research
and Cimarron Buser
, VP Product Marketing, Apperian, Inc.
Session: Got Strategy? How to Capitalize on the Mobile Revolution
Date: June 23, 2011
Place: Hynes Convention Center, Room 309, Boston MA