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May 26, 2015

Enterprise App Stores: Building and Populating the Apps that Matter Most

When it comes to mobile apps, a growing number of organizations are leaning towards a building instead of buying apps, especially when there are custom capabilities that are needed by different parts of the enterprise. For instance, according to a CompTIA study, 70% of companies have made some level of investment to build mobility solutions. Meanwhile, employees are increasingly using their own devices to access enterprise mobile apps

A study by The Ponemon Institute showed that 40% of employees access mobile apps from personally-owned devices in the workplace. While these trends are encouraging, it's critical for decision-makers to ensure that the right mobile apps are being developed and deployed in order to drive high rates of mobile app adoption and usage. A good mantra and starting point for mobile app adoption is by keeping it simple. A company-administered enterprise app store should make it easy for employees to find and to download the apps that can help them do their jobs more effectively. If the downloading process takes too many steps or generates user errors, employees will abandon downloads and adoption rates will suffer. To drive usage, mobile apps must also be intuitive. According to a study by Localytics, 20% of mobile apps are only used once.

While that represents a 6% improvement over four years, it still means that one out of five mobile apps are tried once and then neglected. Think about the mobile consumer apps you like most and why. The information is easy to see on your smartphone. There’s a logical flow of information throughout the app and it’s easy to find the information you’re looking for. This is the type of mindset that should be applied to developing enterprise mobile apps.

Canvas employees in different departments to identify what their most pressing mobility needs are to help identify the types of apps that are likely to generate the greatest use and adoption rates. For instance, members of the executive committee may want a mobile executive dashboard that they can use to keep track of KPIs that’s easy for them to follow and use. Be sure to factor in the functionality and features that users seek by including employees in the development process. Do employees require access to real-time data through a mobile app in order to drive usage? Also, make sure that apps that have been developed are continually tested for performance and usability. A study by AppDynamics and the Institute of Management Studies at Goldsmiths, University of London reveals that 86% of users deleted or uninstalled at least one mobile app due to poor performance.  


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