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Jul 02, 2014

Enterprise Apps That Feel Like Consumer Apps

Consumers have come to expect a deeply engaging experience from their mobile apps. Employees are consumers too, and demand the same engagement from enterprise apps. The best consumer apps are a triumph of simplicity, intuitive operation, ease of use, ‘touch centricity’, and ‘user delight’. They’ve become shorthand for describing employee expecatations for how enterprise mobile apps should work.
“We did an initial roll-out with 20 sales people. We took a small sample, people started talking... the buzz was created internally by giving it to such a small group. It got rolled out in stints, because it was built up so much internally, that everyone was desperate to have it, and as soon as they got it, they were using it all the time...” - Sarah Weller, Managing Director, London UK, Mubaloo Ltd.
Everything that the user sees, as well as that which they don’t see, should serve the purpose at hand. In other words, even though they are invisible, the connectivity, responsiveness, back-end data services, embedded security and compliance models, etc. are all essential elements of the user experience. And all of that is for naught if a) the app doesn’t meet the user demands to get their job done more quickly and easily than before, and /or b) usage of the app decreases over time. That is the reason why this eGuide begins with the importance of a commitment to the full app lifecycle, which is cyclical and evergreen. eGuide Thumbnail     To learn more about enterprise app adoption -- and get the most out of your organization's mobile initiative -- download the Enterprise App Adoption eGuide here.


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