Aug 13, 2013
Enterprise Mobile Apps: Gain a Competitive Edge with Human Resources
Although enterprise mobility is a popular topic, often the discussion centers around flashy sales apps and the bring your own device (BYOD) movement. Mobilizing human resources, which is a cost center in most companies, is typically not the first thing that comes to mind. However, there are significant opportunities for businesses to improve profitability by mobilizing human resources processes with enterprise mobile apps. While the HR technology market is hot (57% of companies plan to make a major new HR software purchase in the next 18 months), the mobile HR technology market is even hotter. A survey from Bloomberg predicted that 60% of companies surveyed plan to provide employees with access to HR data via mobile device by 2013. While the jury is still out on 2013, there certainly are many vendors chasing this market who offer a mobile application management (MAM) software platforms specific to the HR use case. So there is software to buy, but where should a company start? What HR functions should be mobilized? All of them? When developing a mobile HR strategy, companies should look for areas where the investment would have the greatest impact. Common areas where enterprise apps help HR departments are:
- Talent acquisition (job postings, recruiting, applications, and onboarding)
- Payroll and benefits
- Training: the multimedia nature of tablets render well to training videos, while an app can help HR track an employee’s completion progress on a given training program.