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Mar 17, 2014

Enterprise Mobility: Fewer Acronyms and More Value

Enterprise mobility management (EMM) continues to evolve and expand beyond its roots in mobile application management (MAM®) and mobile device management (MDM) and into areas such as desktop virtualization and the ability to support non-traditional end point devices such as mobile printers. As enterprise mobility management continues to encompass and absorb other disciplines that were at one time standalone activities (i.e. mobile content management), it’s becoming increasingly difficult for practitioners to make sense of this alphabet soup of acronyms: EMM, MAM, MDM, MCM, ALM (application lifecycle management), etc.

What’s most important for IT professionals is to avoid getting weighted down by the details and specific functions associated with mobile management and focus instead on opportunities with mobile management that can drive business and operational value through heightened user adoption and soaring productivity gains. One of the greatest advantages to using enterprise mobility management tools is that it can streamline application deployment and monitoring and can free IT staffers to focus on work that can deliver real business value to the enterprise. This includes identifying and deploying the types of enterprise mobile apps that offer constructive benefits to work teams, such as file sharing apps, collaborative apps, and sales force automation apps.

Providing employees and work teams with these capabilities can drive heightened productivity, enable better decision making, and allow businesses to become more competitive. Work is no longer a destination – it’s something that employees now do anywhere and anytime using any device. As such, companies can gain so much more from deploying and using an open mobile management ecosystem that offers IT the ability to monitor and secure enterprise apps and data while unleashing abundant opportunities for employees to collaborate with each other, business partners, and customers and generate new business value. Internal and third-party developers are creating a flood of mobile apps that are placing compelling business functionality in the hands of employees and executives. The future of enterprise mobility is focused on unleashing waves of new capabilities for the workforce.


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