Digital technology has been lauded widely for its ability to help companies boost the bottom line in various ways, and enterprise mobility is topping the priority list for organizations worldwide, according to a new survey
by Accenture of almost 1,500 C-level executives at companies in 14 countries.
Seventy-seven percent of survey participants consider enterprise mobility among their top five priorities in 2014, with 43 percent noting that mobility was in the top two priorities, according to the survey.
Furthermore, four in 10 companies noted they have aggressively invested in mobile technologies across the business and consider enterprise mobility vital to their business strategy today and moving forward.
Additional survey results include:
- Eighty-seven percent of companies noted that enterprise mobility initiatives are guided by a formal mobility strategy
- In 33 percent of the companies, the CEO plays a role in mobility
- Challenges to mobility include a lack of formal metrics to allow companies to measure the effectiveness of mobility initiatives; 85 percent of respondents said they do not have these metrics in place.
The top two priorities companies cited for developing enterprise mobile apps
in the next 12 months include improving existing enterprise apps with a focus on reliability and user satisfaction and growing mobility by launching new apps.
Additional priorities include:
- Leverage features like geo location and social to take advantage of the latest technologies (42 percent)
- Allow easy access by launching an enterprise app store (38 percent)
- Improve applications with a focus on customer engagement and retention (30 percent)
Those companies that Accenture identified as “mobility leaders” were more likely than other companies to say their company posted exceptional financial performance.
“Not surprisingly, mobility leaders also were more likely to report having made significant progress toward all of the mobile priorities covered by our survey, as well as to believe they have effectively adopted and deployed mobile technologies (60 percent versus 45 percent),” according to the report. “Importantly, leadership is not defined by a company’s size, product or service offerings or location: Mobility leaders represent a wide range of countries and industries as well as company revenues.”
The survey found leaders have several common characteristics:
- They had a more ambitious, and strategic approach to enterprise mobility
- Their mobility strategy is backed by active involvement of senior leadership
- They committed a substantial monetary investment in mobile
- They have an effective methodology for developing and deploying enterprise mobile apps
“The experience of mobility leaders suggest there’s no shortcut to generating strong business results from mobility,” the report concludes. “Rather, as our survey results show, mobility success takes a strong dedication of resources and attention, as well as genuine engagement at the top of the organization.”