Research from organizations such as Ovum
, Dimension Data
, and Citrix
point to how establishing an enterprise mobility program is a top IT priority for companies who recognize that mobile access is changing the way business is now done.
Yet in reality, many organizations are struggling
to advance their enterprise mobility efforts. According to Apperian's 2015 Enterprise Mobility Report
of 332 professionals, two-thirds of respondents (67%) cite security as the top challenge to achieving their mobility goals. Another 32% are challenged in determining ROI from mobility investments while 29% are hindered by a lack of budget.
Another top barriers to success is low mobile app adoption
rates and too much emphasis on devices instead of data.
For example, while 55% of respondents to a June 2014 CompTIA study
highlight higher productivity as one of the top benefits of an enterprise mobility program, adoption rates are hampered by the accessibility of secure systems (36%), users not being familiar with the company’s mobility policy (30%) and the challenges associated with optimizing business application (29%).
Another major contributor to low mobile app adoption is the difficulty employees face in finding enterprise mobile apps
that are best suited for their roles. According to Dimension Data’s Secure Enterprise Mobility Report, 61% of global employees are unable to access business apps using their personal devices.
A good starting point for companies to stoke mobile app adoption is by utilizing an enterprise app store
that makes it easy for employees to find and download the apps they need to do their jobs. A mobile application management
(MAM®) solution that includes an enterprise app store can get critical apps into the hands of 100% of users who need them.
Another benefit to custom enterprise app stores is that it can provide employees with app screen shots, descriptions, user feedback and ratings that they’re able to preview before they install an app. This can help employees to identify the types of apps they're looking for to help them do their jobs. Indeed, according to the Apperian study, nearly half of respondents (47%) are investing in apps that support core business processes as a key strategy for driving adoption.
Meanwhile, administrators can control access to the store and to specific apps through the use of role-based permissions to help address security concerns. This can be used to make certain apps only visible to a pre-defined set of users. Once an employee, contractor, or business partner has found an app that’s tied to their role and responsibilities, they can download and begin using the app within minutes.
Moreover, an enterprise app store managed under a MAM solution can enable administrators to monitor which apps are being used and by whom. Many administrators currently lack these capabilities, as cited by 49% of the respondents to the Apperian report who are unable to tell which apps are being used, along with 52% who can't identify who is using the apps.
Decision-makers who have visibility into which apps are being used and by persons in specific roles are better equipped to respond to usage concerns and drive higher rates of adoption and ROI.