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Jul 24, 2014

Wired Innovation Insights: How You Can Take Advantage of B2C Mobile Apps

How You Can Take Advantage of B2C Mobile AppsToday’s highly mobile consumer is creating immense opportunities for companies to utilize B2C mobile apps as an effective engagement technique. For instance, in retail alone, among the 70 percent of holiday shoppers who used a mobile phone while in a store, 62% accesses that retailer’s website or app, according to a study conducted by ForeSee. In order to take advantage of the vast opportunities for companies to engage with existing customers and attract high-value prospects using B2C mobile apps, company leaders also must consider the infrastructure that’s needed to serve consumers effectively. This includes making important decisions around whether to invest in and develop a mobile infrastructure in-house or via a cloud architecture, not to mention identifying the most effective approaches to take to handle data caching or API integration with other systems and channels, such as their web presence, their e-commerce infrastructure, their supply chain management tools, etc. For B2C companies, the development and deployment of consumer-facing enterprise mobile apps requires a mobile management platform that can handle app user testing at scale. Companies that are testing consumer apps at scale require the ability to manage a variety of activities. This includes the ability to collect, analyze, and act on feedback that shared by app users along with managing different app versions and providing customized support to distinct user groups. Additionally, sensitive pre-production apps should be wrapped with security policies to protect them while on testers' devices. Companies that are testing consumer apps at scale need to manage a variety of activities. This includes the ability to collect, analyze, and act on feedback that’s shared by app users. It also requires managing different app versions and providing customized support to distinct user groups. Additionally, sensitive pre-production apps should be wrapped with security policies to protect them while on testers’ devices. Mobility management solutions with remote control capabilities enable enterprise developers and quality assurance engineers to troubleshoot apps live together with consumer app testers. Remote control features can enable developers to conduct testing against multiple devices.... Read the full article on WIRED Innovation Insights.

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