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Sep 17, 2014

Improve User Experience for Successful Enterprise Apps


In a recent survey, businesses said that enterprise apps increased productivity by 42%, reduced paperwork by 39%, and increased revenue by 37%. It’s obvious that enterprise mobile apps have the ability to change business for the better. However, it’s critical that these applications have a good user interface for productivity to be improved. Here are 5 things to improve user experience in your enterprise apps:

1. Make app navigation easy to use

When you’re focusing on mobile user experience, remember that not every user will get to the same destination using the same methods. While giving a user options is great, giving users too many options can make it less likely that they will find their way to the destination. Put your links on the homepage of your enterprise app and make it easy to navigate to anywhere from that page. Make getting to their destination as easy as possible.

2. Make your app 'tappable'

Let’s face it; some of us are not very dexterous when it comes to using mobile devices. We have trouble hitting the right buttons with our big hands. Make sure your touch targets are big enough for people with big hands to use. Try 44 pixels by 44 pixels with a 10-pixel margin around targets.

3. Don’t use too many icons

Icons can be difficult for people to decipher. Whenever possible, spell out your navigation terms so that people can easily figure out what they are supposed to click. Remember, don’t use too many words at once or it can make your screen hard to read.

4. Give the user a clue

As the enterprise app designer, everything in your app is probably obvious to you. After all, it’s your app and you know exactly what everything is supposed to do. However, your users aren't going to take the time to learn the clever names you gave your navigation links. During the mobile app testing phase, make sure you get feedback that your labels are easy to understand and the users know what to do.

5. Mobile app testing

Making each of these changes can improve the user experience. However, how do you know if the changes you have made make it easier for users to navigate? By providing mobile app testing with a soft launch process, you can get feedback from a specific group of testers prior to releasing your app to the entire enterprise. Whether you choose to have a small group of people start testing and then gradually increase as testing continues, is up to you. However, proper mobile testing is a critical part of improving the user experience, building trust for your brand, and fostering mobile app adoption.

Learn More

Watch this webinar to learn how to optimize mobile app performance testing  to increase mobile app quality and ratings. Take away best practices for managing mobile app testing for hundreds or thousands of users, achieving "faster time to market" by iterating development cycles more quickly, and improving overall app quality through continuous innovation and user feedback.


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