As employees continue to expand the definition of BYOD (bring your own device)
in the workplace by toting laptops, Mac Minis and other devices into the workplace, companies will change the way they go about managing the mobile environment.
According to a new report
by Forrester Research entitled “2013 Forrester Mobile Security Predictions,” analyst Chenxi Wang discusses how on-demand mobile virtualization is expected to overtake mobile device management (MDM) as IT professionals will increasingly gravitate towards in their efforts “to segregate business content and data from the personal environment” within mobile devices.
As Wang points out in the report, technologies such as mobile VDI (virtual desktop infrastructure), app wrapping, and device virtualization have emerged to enable IT staffs to segregate corporate data from personal data on mobile devices owned by employees. In fact, because IT teams don’t want to have to manage and monitor employee-owned devices, Wang goes so far as to describe MDM as a “heavy-handed approach” to mobile management.
There are a few inherent drawbacks to using a mobile device management strategy. First and foremost, MDM is a centralized approach
to managing and controlling personal devices. This is intrusive to employees who own their personal devices and are reluctant to having corporate IT manipulate their devices and how they are used.
Another problem with MDM is that it’s an obsolete
approach to mobile management. Businesses today are data-driven. Managing applications such as ERP, CRM, sales, and inventory systems along with the proprietary data that’s associated with them is far more important to the enterprise than managing individual devices.
Bring your own device (BYOD) and mobile security can be simplified with mobile application management
(MAM). When employees have the ability to use native apps or to download the apps they need from a company’s enterprise app store
, they’re able to get the apps and the data they need to do their jobs. Meanwhile, IT benefits through the ability to control the apps and data that employees access while ensuring that corporate apps and proprietary data is being secured.
Mobile application management can also provide automated upgrades and monitoring capabilities to enterprise apps
through a zero-touch approach. This also aids the IT organization by reducing the amount of IT resources needed not only to support enterprise apps but also for simplifying the security requirements for mobile apps.