Rachel King's article Mobile Business Apps Flourish at IBM, Google
shows the increased interest in "corporate storefronts" for enterprise mobile applications.
When I spoke with Rachel, I pointed out the change in Apple's iOS enterprise developer program
which now gives any sized company the ability to develop their own apps outside the App Store for $299 a year. This is still not known to many developers who still think that you need to prove that you have 500 or more employees, but this restriction was lifted back in September.
Bottom line: if you're not an IBM or Google, what to do? Well, it's easy! Apperian provides EASE
, allowing any sized company to deploy an enterprise "App Catalog" containing in-house apps, as well as recommended iTunes App Store apps and web apps.