The "Mobile Generation" Goes to University
Today’s youth—also known as Gen Y or Millenials who were born between the early 1980s to the early 2000s—are passionate mobile users. According to a study conducted by Mitek and Zogby Analytics, nearly 90% of Millenials say their smartphones never leave their sides and 80% admit that they reach for them as soon as they wake up. As millions of Millenials are entering colleges and universities, institutions of higher education need to adapt the campus experience to the mobile student. Students are on their smartphones (if not attached to them) 24/7. They use their mobile devices to socialize with friends, to order food, do their banking, download music, and more. College students use traditional desktop web to conduct all manner of interactions with universities. They can add or drop classes, check on the status of their dining plans, review grades as they’re posted, evaluate housing assignments, analyze course offerings and professors assigned to them, look at exam schedules, etc. But that doesn’t cut it for college students who spend infinitely more time on their mobile devices than on desktop machines. A Baylor University study finds that female college students spend an average of 10 hours per day on their smartphones while male students clock in 8 hours per day. One way for university administrators to improve student access to this information and more is by deploying mobile apps that offer students a wide range of functionality. A mobile application management (MAM®) platform that includes an enterprise app store can help university administrators to make student mobile apps visible and easy to download and begin using. Students don’t need any training to use the enterprise app store since it’s so intuitive to use. In fact, this ease of use helps drive high rates of mobile app adoption. A MAM solution that includes a university app store can enable students to share their feedback on newly-deployed apps. Administrators can draw on this feedback to make continued improvements to mobile apps, helping to drive higher adoption rates.