Aug 25, 2014
Mobile Productivity: Moving from Support to Enablement
As mobile workers continue to take advantage of the bring your own device (BYOD) movement, companies need to transition from simply supporting devices and applications to enabling enterprise mobility, according to a new report from 451 Research and Yankee Group. While “the potential to re-envision workflows and processes to drive new business value is very significant…there are unprecedented complexities” in developing enterprise mobile apps and in scaling app projects for internal and external use cases across the organization, the report states. At present, the majority of companies are early stage with their enterprise mobility efforts, with just a handful of apps deployed that touch a small portion of an organization’s workflows and processes. Moreover, most companies have deployed siloed apps to just subsets of their employees. This approach limits the mobile productivity potential within organizational workgroups and to the enterprise as a whole. Meanwhile, technological and organizational challenges are also impeding enterprise mobility efforts on a broader scale. According to Yankee Group’s IT Decision Maker survey, 63% of companies are having difficulty distributing mobile apps to handsets. The report’s authors offer several recommendations for companies to become more mature in their app strategies while strengthening the enablement of mobile productivity across the enterprise. This includes developing mobile apps to consume multiple data sources -- including access to real-time data -- to improve the value of the workflow experience for individual users. As more data is pushed to mobile apps, mobile application management (MAM®) “can secure the data in transit and the data at rest within these apps,” the report states. Another way to enhance employee productivity is by refining internal processes to improve the end-user experience. “Companies should look for ways to introduce greater automation into the workflows around the mobile application lifecycle,” the report states. Companies can also benefit by delivering workflow and not app-centric experiences to employees. Mobile experiences that are designed to allow employees to conduct natural workflows – e.g. a sales application that is integrated with a CRM system to allow users to access customer records seamlessly – will make it easier for employees to follow the normal cadence of their work and not force them to jump between applications to locate critical information needed by them to do their jobs effectively.