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Jul 01, 2013

Mobility for a global business environment

mark-lorion-apperian-cmo When you think of enterprise mobility today, do you think of a traveling or remote workforce? That’s part of it, but far from complete. Even in a company with a singular location, time spent behind desks is dwindling. Workers are dashing between meetings, teaming in hallways or conference rooms and perhaps including remotely distributed teammates beyond the “normal” workday. That means workers need to be just as, if not more productive in and out of the office. Business leaders shouldn’t just be concerned with “remote” or “mobile” workers. Nearly everyone is carrying a device and there is immense opportunity to transform organizations through mobility. Workers are accustomed to using mobile apps. With that, they expect mobility and easy-to-use technology to get things done – and quickly. Plus, devices have become a very personal choice – they are extensions of the employee and office. This blends the lines between work and personal lives during the day, night and over the weekends. Employees want to use devices of their own choice and they want to have a consumer-like experience when using them for work. If companies have a device in an employee’s hands, it’s a matter of getting employees to use their mobile device the right way. The New Mobile Mad Men When it comes to marketing and sales employees, individuals notorious for being mobile, a savvy business leader would be crazy to keep them chained to a desk or hindered by mobility restrictions.... Read the rest of the article on

Mark Lorion

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