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Sep 09, 2013

Mobilizers: Have Fun With Your Enterprise Apps

The prevalence of business-to-employee (B2E) enterprise apps has skyrocketed among enterprises in 2013. The reason behind this is that the benefits of B2E apps are pretty clear. Not only have they been shown to increase employee efficiency, but there’s also plenty to suggest that they improve employee engagement as well as internal communications. However, reaping the benefits of B2E enterprise apps isn't as simple as developing them and hoping that employees will embrace them. With mobile device owners inundated with a flood of options, the old notion of “if you built it, they will come” no longer applies in the world of technology. In fact, getting employees to start using and downloading enterprise mobile apps on their own devices has been a major hurdle for many businesses. To overcome this, one of the techniques that innovative and forward-thinking organizations have begun employing is the introduction of fun and entertaining apps to their enterprise app store. Take NetApp for example. The Sunnyvale-based network storage company was looking for a way to boost the employee adoption rate of their enterprise apps. In a clever move, they released a “Cafeteria Ordering” app -- quite the departure from typical enterprise apps, which are more likely to handle things like expense reporting and benefits management. The app allowed NetApp employees to order their lunch directly from a mobile interface and then go pick it up from the onsite cafe. The concept is fun, useful, and most importantly, attracted a rush of employees to the company’s enterprise app store. Getting employees “through the door” is a vital step leading to widespread adoption. What NetApp has done is provide its employees with an enterprise app that has universal appeal as well as some novelty value. Of course, there is no need for companies to limit themselves to cafeteria apps. Simple games, puzzles, or competitions can go a long way in presenting enterprise apps in a positive light while also adding in some entertainment value. After all, who likes a company that’s all work and no play? The key is to develop and introduce something that is not only enjoyable, but will also garner a lot of attention within the business.


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