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May 18, 2015

No Enterprise Mobile Apps Yet? No Problem! Start With Hybrid Apps

If your organization is not ready to develop or purchase enterprise mobile apps, a good starting point for providing mobile apps to your employees is the use of hybrid apps. For the uninitiated, hybrid mobile apps are built using a combination of technologies such as HTML5 and JavaScript that are hosted inside a native application which provides access to hardware capabilities on a mobile device such as the accelerometer and contacts. Any web app, website, or web portal can be turned into a hybrid app and delivered as a native app experience. Hybrid apps install on your device, and they can be found in app stores. Hybrid apps offer enterprises several benefits. For starters, employees can access hybrid apps fairly easily from existing websites and obtain native-like experiences immediately.

This ease of access can help accelerate mobile app adoption, employee usage, and productivity. For instance, let’s say a salesperson is in the field with a prospect who has had previous interactions with the company. Data that’s been gathered about the prospect, including their product interests, needs, and potential customer value has been gathered by corporate but isn’t accessible by the salesperson who is on the road meeting with the prospect. However, this data could be provided to the salesperson in less than a minute by developing a hybrid app that contains these insights. Plus, any prospect data that’s included in the hybrid app can be protected using built-in security controls available through a mobile application management (MAM®) solution. Hybrid apps can be further protected by adding policies to them—doing so can provide added security levels based on an employee’s role and authorization level.

The strengths and benefits of hybrid mobile apps helps explain why it was recently rated as the most popular mobile architecture used by enterprises this year, according to a recent study by OutSystems. Hybrid apps can be developed quickly and provide employees with rich native user experiences that are commonly associated with traditional enterprise apps.


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