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Feb 27, 2013

How Companies Benefit from Mobile App Partnerships - Part 1

It’s clear that using applications for a mobile workforce can provide value to your employees – more productivity and easier access to data wherever they are. However, there’s a growing trend in bringing contractors, suppliers and other business partners to form mobile app partnerships to get more done, in less time.

In this blog series, we’ll explore a vast opportunity for organizations to bring more value to their customers by extending apps to partners, suppliers and contractors. We’ll also look how organizations can save money and mutually benefit from partnering with other organizations to develop apps that serve a greater need for their customers.

Today, we’ll look at an industry opportunity that the Financial Times calls “up for grabs” – the mobile wallet. According to a recent FT.com post previewing the upcoming Mobile World Congress held in Spain from February 25-28; the growing mobile wallet market lacks a standard app or platform model to bring mobile payments to the mainstream. Eric Openshaw (@eopenshaw) and Brian Shniderman (@paymentsguru) of Deloitte show us that partner relationships in this space could benefit from a shared app development or management model. They propose two ways of bringing mobile payments to the forefront in the U.S. – the “buddy system” or an “open federation alliance.” The buddy system is a key example of how companies can leverage mobile app partnerships. For instance, Openshaw and Schniderman point out that a mobile carrier and a financial institution could base an app on a credit/debit card that is embedded in the mobile device. The partners both benefit from “less investment, a broader customer base and data sharing.” In the alliance model, the industry – mobile carriers, financial institutions, merchants, handset makers, app providers and others would build on a standard platform for a “portfolio of financial services on mobile devices” and a third-party manager would handle “technical aspects and the governance.” A similar example would be the PCI Security Standards Council, which is an open forum that sets the standards in data security compliance for payment processing.

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