Skip to main content
May 25, 2010

Rue La La Launches on iPhone and iPad

Rue La LaApperian is very excited to have launched the Rue La La App. Rue La La is great example of Apperian's extensible mobile commerce platform, which allows us to develop virtually any type of m-commerce application.

Plus, we built the app to work on both the iPhone and iPad, but the app is fully "optimized" to take advantage of the iPad features. We believe that our approach
transforms the mobile shopping experience with because it's fast, easy to use, and "makes sense" to users who expect a real-time experience on their mobile device that is better than the web.

We have enjoyed working the Rue La La on this project. The company entered mobile commerce in 2009 with the introduction of a mobile portal.

Apperian wanted to create a the premier solution for Rue La La members to shop using iPhone or iPad by leveraging Rue La La's 48-hour boutiques that create urgency and excitement among members. The urgency that accompanies the opening of each boutique is a "mobile device fit" and provides increased opportunity to shop and pass along membership from anywhere.

In addition, we incorporated "bump" technology into the iPhone app to let members quickly share the app and membership with friends by "bumping" their phones together.
The information passed between phones is encrypted and leverages the same security employed in online banking.

Apperian

More from the Blog
Aug 08, 2019

Mind the Gap: Applications Are Your Biggest Weakness

Something Has To Change There has been a lot of talk this year about the need to better protect applications, particularly m ...
Read more
Aug 07, 2019

Here Comes CCPA

Ready Or Not, Here It Comes! As of publication, there are 147 days left until CCPA and SB-327 come into effect.
Read more
Aug 01, 2019

A Wake-up Call to the Financial Services Industry and Legislators: It’s Time to Regulate Mobile Apps

The time for resting on laurels is over.
Read more