The Future of Mobile Application Management (MAM)
When enterprise mobility first came to the fore several years ago, mobile device management (MDM) was the recommended approach to mobile management. But taking a command-and-control approach to managing mobile devices that are typically owned by employees has turned out to be a misguided strategy. In fact, most organizations have recognized the impracticality of trying to manage mobile devices that are owned by employees. And ultimately, decision-makers are more concerned with protecting sensitive enterprise apps and data and not individual devices. Indeed, leading think-tanks such as Gartner recognize that MDM has become commoditized. In reality, it’s the use of data and apps that are truly driving business forward. Because of this, company leaders are discovering that mobile application management (MAM) is a better way for employees to easily locate and download the apps they want to use in their roles while enabling IT to manage, monitor, and secure apps throughout the full mobile lifecycle without intruding on employees’ personal apps and data. Looking ahead, enterprise mobility is evolving with a focus on business process re-engineering.... Read the full article on WIRED Innovation Insights.