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Jun 30, 2014

The Future of Mobile Apps

As we look ahead to how enterprise mobility is continuing to evolve, it’s important to consider some of the key trends that are influencing the future of mobile apps. Research by Flurry reveals that the amount of time spent on mobile devices by the average U.S. consumer each day has risen from 2 hours and 38 minutes in 2013 to 2 hours and 42 minutes today. But even more interesting and telling – especially to corporate decision-makers – is how the use of apps continues to dominate the mobile web. According to the latest Flurry study, the percentage of time spent by consumers (which include employees) on mobile apps each day has risen from 80% last year to 86% this year as “the browser has become a single application swimming in a sea of apps” as Flurry reports.

While the growing use of mobile apps by consumers is encouraging for organizations that extend the use of enterprise apps to their employees, enterprise app adoption nonetheless seems to be lagging behind. There seem to be a few factors contributing to the divide in mobile app adoption between consumer and corporate audiences. One of the chief reasons behind low adoption is related to mobile app security, privacy concerns, and ease of access. As we noted in a recent post on the topic, 22% of U.S. consumers cite privacy as their greatest concern with using mobile apps, according to a 2013 study by TRUSTe. Further complicating things is that employees often can’t find the mobile apps they are interested in using (and willing to use) to do their jobs more effectively. According to Dimension Data’s Secure Enterprise Mobility Report, 61% of global employees are unable to access business apps using their personal devices. To help tackle employee concerns about security, privacy, and availability of apps, organizations need to develop formal and repeatable communications programs stay on top of the future of mobile apps.

Senior management as well as business unit and functional management should regularly update employees on the company’s enterprise mobility efforts along with the productivity and business gains they are generating for different parts of the business. In general, this communication should include frequently and clearly communicating to employees how personal data on their devices will be protected and segregated from corporate data and apps through the use of a mobile application management (MAM®) platform.... Read the full article on WIRED Innovation Insights.


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