BYOD brings out the classic problem between control of corporate information and individual freedom. It kicks it up to a whole new level because the devices belong to the users, but at least some of the apps and information belong to the company and as such need protection and policy enforcement.
One approach to this problem is mobile device management (MDM), but the problem with MDM is it requires managing a device that belongs to the user. What's more, containerization at the device level compromises the user experience. A better approach is mobile application management (MAM), which can be applied, as the name implies, at the application level, wrapping corporate apps and data
, but not wrapping Facebook or Roku.
This approach provides a high level of administrative control while still offering a superior user experience for all mobile applications, both the wrapped and unwrapped, so to speak...
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