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Jun 24, 2014

Unwrapping the Lifecycle: It’s All About Fostering App Adoption

app-adoption A look at how the app lifecycle is all about fostering app adoption:
  • Identify: the key constituents, the business need, and the business case
  • Specify: the app's requirements, the target platforms, the product roadmap; evaluate whether to make, buy or integrate
  • Acquire/Develop: develop, test, and iterate the app -- repeat as required (agile); integrate with backend data; quality control
  • Secure: secure and authenticate users, apps, and devices; encrypt data -- for access, storage, and transmission
  • Deploy: distribute, promote, provision, fulfill, and track
  • Support: help, listen, improve, simplify; track, log, measure, report, analyze, improve; decommission; begin cycle again, from the top
eGuide Thumbnail To learn about how you can drive app adoption -- including practical internal marketing tips -- download the Enterprise App Adoption eGuide here. Ask yourself...
  • Who is the customer?
  • What do they need?
  • How best to deliver it?
  • Is it policy-compliant?
  • How will they access it?
  • Is it used regularly?

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