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Apr 15, 2014

Where the Enterprise Mobility Market Stands Today


2013 was a pivotal year for enterprise mobility. Companies of all sizes – from startups to enterprises – deployed enterprise mobile apps in growing numbers. Meanwhile, 89% of all global IT organizations now support some form of bring your own device (BYOD) program, according to Gartner. Looking ahead, research from MarketsandMarkets projects that the BYOD and enterprise mobility markets will grow at 15% CAGR, reaching $181 billion by 2017. 2013 also represented a sea-change in the types of enterprise apps being adopted by enterprises and their employees.

Enterprise mobility is no longer limited to email and basic productivity apps as companies increasingly deployed finance apps, web-conferencing, data dashboards, CRM, supply-chain management, ERP, and other types of mobile apps. Still, while the growth rates for enterprise mobility are encouraging, many practitioners continue to struggle with low adoption rates. This applies both to actual app usage by employees as well as their adherence to corporate security standards. For instance, a November 2013 study of 1,000 full-time and part-time workers by ResearchNow reveals that 43% of smartphone users and 41% of tablet users say they’re not impressed with the corporate mobile apps they’re expected to use. Moreover, a poor user experience has led nearly 60% of employees to abandon corporate mobile apps.

Slack adherence to corporate security standards continues to undermine enterprise mobility efforts. According to a Cisco study of 2,000 IT professionals and end users around the world, 70% of IT professionals believe the use of unauthorized apps resulted in as many as half of their companies’ data loss incidents. Meanwhile, companies are also seeing high percentages of employees accessing unauthorized parts of the organization’s networks or facilities. An effective way to address the end user adoption conundrum while bolstering corporate security is by deploying an enterprise mobility management solution that’s both user friendly and secure. A command-and-control approach to enterprise mobility will only alienate employees and foster an atmosphere of distrust. A mobile application management (MAM®) platform that makes it easy for employees to find and download the apps that can help them do their jobs more easily offers a win-win to the company and employees alike.

The right enterprise mobility solution can also protect sensitive corporate data and apps from malware through data encryption, corporate authentication, and app wrapping where the apps themselves are wrapped with security and business policies based on each user’s role, location, timing, etc. In order to stoke end user adoption while securing corporate data and apps, companies will increasingly shift to a mobile device management (MDM)-agnostic approach to enterprise mobility management, one that is open and extensible. To support these efforts, companies will increasingly gravitate toward the use of app-centric enterprise mobility management (EMM) platforms that respect the rights and personal data of employees while enabling the highest levels of adoption and ROI in a secure environment. This post originally appeared on WIRED Innovation Insights on April 14, 2014.


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