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Oct 14, 2014

Why An Enterprise App Store is the Next Step in the Consumerization of IT


The consumerization of IT is nothing new. Whether enterprises like it or not, employees have been bringing consumer technology into the workplace for years now. However, the proliferation of the bring your own device (BYOD) movement followed by the bring your own app (BYOA) trend marks a new stage in the blending of consumer and enterprise IT.

Embracing the Consumerization of IT

Never before have our work and home lives been so heavily integrated, and this seismic shift in the way we work has left many organizations scrambling to come up with coping strategies. Sweeping policies affecting personal devices and applications have largely been ineffective in combating the mobile app security and data integrity concerns raised by BYOD and BYOA. As an ever-growing number of organizations forge ahead with enterprise mobility initiatives, it’s becoming increasingly clear that instead of fighting the consumerization of IT, enterprises should embrace it. Companies with open and transparent BYOD policies and enterprise mobile apps are benefiting from both a jump in productivity and employee satisfaction. Now, with over 70% of enterprises either planning to or actively deploying their own applications, the next logical step is creating an enterprise app store.

Meeting Employee Expectations with an Enterprise App Store

With more than two-thirds of the population now in possession of a smartphone, it’s little wonder why employees are more tech-savvy than ever before. For organizations seeking to reap the rewards of their mobility efforts, this means the bar for quality is set very high. Luckily, enterprises need look no further than the consumer market for guidance. Public app stores such as Google Play and Apple’s App Store present a proven model for app deployment, and enterprises are following their lead. In fact, Gartner predicts that 25% of large companies will have deployed their own enterprise app store by 2017. The reason? Providing BYOD employees with an interface they are already familiar with from the consumer world puts a friendlier face on enterprise mobility and drives up enterprise mobile app adoption. According to Gartner, "An app store can be a natural way to share new applications within the enterprise [...] and even create a bit of competition between them — all to drive the development of better solutions." With the ability to support a rating and feedback system, as well as list custom-made apps side-by-side with sanctioned public apps, enterprises prepping for an enterprise app store need to be confident that their apps meet the right quality standards. Stores drive app adoption through positive feedback, and mobile app testing has never been more important.

Part of a Larger Ecosystem

Enterprise app stores represent a natural progression in the consumerization of IT that speaks to a larger shift in the enterprise ecosystem. Rather than viewing it as an unwelcome disruption, forward-thinking organizations recognize that this shift presents an unprecedented opportunity to unlock the potential of enterprise mobility. As a company, creating an enterprise app store puts you ahead of the curve and is a big step in aligning your enterprise infrastructure for future growth.


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