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When it comes to building an enterprise app store or choosing one to deploy, user experience is the #1 thing to keep in mind. You've got a mobile app, but it's not meant for anyone or everyone, so the public app store is not the place to distribute it. An enterprise or private app store is a the perfect alternative -- it's the mechanism that gets that app into the hands of those specific people, whether they are employees, contracted workers, app testers, students, etc. The problem is there are a lot of vendors who offer enterprise app stores that were not built with UX in mind, and their poor design just leaves users confused. Chris McLean, Customer Success Manager at Apperian, has worked with many app owners who are putting their app store in place, and along the way he's become an expert on what makes a good enterprise app store, one that actually gets used. So whether your building your own or looking for one deploy, tune in to this episode of the “Life in the Mobile Enterprise (LiME)” podcast to learn what design aspects and capabilities make a great enterprise app store. Also, scroll down for a sneakpeak of what a great enterprise app store can look like.


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  1. Great UX - It has a feel that's familiar. Users know what the iTunes and GooglePlay app stores look like and how to use them. Model your enterprise in a similar fashion, so they are intuitive and easy-to-use to cut down on help desk tickets.
  2. Contains only the apps that are relevant to the user. Your enterprise app store administrator should be able to assign users different roles based on their position and use those roles to determine which apps should be available to each type of user.
  3. Creates a "trusted experience." Employees should feel comfortable downloading and using the apps for work purposes, knowing that they have been approved by IT. The company deploying the app store should also trust that their mobile data is not at risk. The app store should tie into the enterprise's corporate authentication, and apps should be wrapped with policies to ensure security.
  4. Customized branding options. The enterprise app store should be branded with the company's logo and colors, not that of the EMM or MDM provider which would be confusing for the end-user. Make sure to be tasteful with the use of the logo because while it's important that it's there, you don't want to plaster it everywhere, as it can be distracting, and the apps themselves should really be in the spotlight.
Here's a sneakpeak of what a great enterprise app store can look like. Full video here

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