Jan 11, 2016
Enterprise App Trends Report
This week my co-host, Tiffany, and I share some of key findings that were revealed in the recently published Deploying Apps That Matter: 2015 Enterprise Mobile App Trend Report. The report details the trends and statistics that that were uncovered in an analysis of nearly 2 million enterprise mobile app downloads across hundreds of thousands of users in Apperian’s customer database. Listen in as we discuss the current state of mobile app deployments in the enterprise and learn:
- Which industries are distributing apps
- How many apps organizations are deploying on average
- The kind of apps, what do they do, and which are driving the most benefits and ROI within enterprises
Click here to download[/caption] --- For companies that haven’t yet launched a mobility program—or for those that have but question the most effective approach to take—it’s helpful to know whether it makes the most sense to buy or build custom-made apps for employees to use. To help answer these and other critical questions regarding enterprise mobility and enterprise app trends, Apperian analyzed its customer base of nearly 2 million mobile app installations. The findings—which we published in the Apperian 2015 Enterprise Mobile App Trend Report—reveals that enterprises and public sector organizations are increasingly focusing their efforts on deploying custom-built enterprise apps for workers. Apperian’s in-depth analysis, which comprises app deployments across hundreds of thousands of thousands of enterprise users, exposed several interesting and even surprising findings. These include:
- Once an enterprise mobility program has been launched, app deployment blossoms. In the study, the mean number of apps companies have deployed is 35 while the median number is 13. The differences in these figures indicate that some companies have extensive app portfolios. In fact, some companies we analyzed have deployed up to several hundred mobile apps.
- Despite the median deployment figures, the study reveals that the total number of apps deployed is not the leading indicator of an organization’s success with mobility programs. In many cases, just one or two apps are delivering palpable business impact. In other scenarios, apps have been developed that are providing companies with competitive advantage and even changing the way some companies are doing business.
- Sales and marketing apps (18%) are the most frequently-deployed apps by function, followed by field services (15%), HR (14%), office productivity (12%), and IT utility apps such as VPN apps and user authentication apps (12%). Frequently-adopted sales and marketing apps have side-by-side selling capabilities, enabling a salesperson to sit with a prospective customer and view product information and tie into back-end systems such as CRM systems for real-time price quotes.
- Technology companies lead the way in mobile app deployments at 26.3%, followed by IT services and consulting businesses (11.1%). Surprisingly, Public Sector agencies (11.0%) are outpacing vertical industries such as Financial Services (8.4%), Healthcare (7.4%), Retail (4.5%), Media (4.0%), Insurance (2.0%), and Automotive (1.1%) in mobile app deployments.
- The single-most frequently downloaded custom app in the entire study is an expense management app that’s used by a multinational bank with nearly 36,000 downloads.
Looking across our data warehouse at app adoption metrics and the ROI metrics supplied by our Customer Success Team, several consistent themes emerge regarding best practices applied by successful organizations. Successful companies:
- Establish ownership to deploy apps that matter
- Prioritize ideas for apps by business impact
- Develop apps that matter by working closely with end users
- Effectively deliver apps that matter and drive adoption
- Use analytics to identify and promote apps that matter
We’ve also found that some of the most successful app projects have project sponsors who act like general managers for the app. Regardless of the business unit or organizational function they’re involved with, these leaders are immersed in all aspects of the project, from functionality to internal promotion of the app to support processes and help desk as well as user feedback and financials. In addition to app owners, enterprise mobility efforts also need a mobility ‘evangelist’ who can actively promote mobility across the enterprise to business unit leaders and show them what can be achieved through the use of mobile apps. In our evaluation of thousands of apps across millions of installations, we also found that deployed apps tend to fall into one of three categories:
- Apps that help users by bringing them the information they need to do their jobs where they are.
- Apps that improve how people do their day-to-day work and enhance existing processes. For instance, a streamlined corporate directory and conference call app can make it easier for employees to connect with one another without having to remember co-workers phone numbers or dial-in numbers.
- We also discovered a class of apps that revolutionize the way companies do business and provide competitive advantage. While these represent a small percentage of apps that are deployed, apps that revolutionize are almost always integrated directly with key backend systems of record and can be used to transform how even internal work processes are conducted.
To learn more about the Apperian Enterprise Mobile App Trend Report, along with opportunities for improving productivity and powering new ways of doing business that enterprise mobility can deliver to your organization, click here.