Feb 08, 2016
Future of EMM is MAM
Since Chris Hazelton, former Enterprise Mobility Research Director at 451 Research, has joined us as the Director of Product Marketing and Strategy at Apperian, this week we're focusing on analyst research in the EMM market. Chris thinks the future is MAM. In his first episode of the Life in the Mobile Enterprise (LiME) podcast, Chris explains his journey to Apperian, as well as some of the research and EMM marketplace predictions, particularly the exponential growth and opportunity for mobile application management (MAM). You can learn more about the 451 Research he references here. He also shares his thoughts on IoT (the internet of things) and where IT leaders should be investing now. Tony Rizzo, Blue Hill Research, also thinks there's a big opportunity for enterprise app stores and mobile application management. Download his report to learn more.
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