JP Luchetti, Consultancy Director at Mubaloo, and Robert Lacis, Senior Director of Customer Success at Apperian, joined me this week on the Life in the Mobile Enterprise (LiME) podcast
to discuss how to source enterprise mobile apps.
Most organizations are faced with the challenge of how to "go mobile" and sourcing mobile apps for the enterprise.
Listen to JP and Robert discuss:
- How to get started
- The wrong way to go about it
- Crowdsourcing app ideas
- Understanding your users' needs
- How to build momentum for enterprise mobile apps
an excerpt of Robert's byline in Enterprise Apps Today
, "Rethink Workflows for Enterprise Mobile Apps," for more ideas on how to source transformative apps for your organization.
To build momentum and prove positive ROI, your enterprise mobile apps need to be widely adopted and used for their critical business purpose. Download
the "Enterprise App Adoption eGuide
" for more tips.
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Rethinking Workflows with Enterprise Mobile Apps
For years, companies have talked about ‘going mobile.’ In fact, many organizations are taking constructive steps to do just that. According to a recent survey by Lopez Research, more than 75% of companies plan to build ten or more enterprise mobile apps this year.
However, the majority of companies are still at the early stages of mobility where they’re just beginning to move beyond basic business processes such as scheduling and email.
The key to building mobile apps that employees will not only download but use again and again, developers need to move beyond replicating apps that already exist in the PC landscape. Instead, as industry expert Jack Madden recommends, developers need to think about mobile capabilities that can improve a mobile app–and the user experience.
Too often, developers gather requirements from key stakeholders and design enterprise mobile apps that attempt to deliver all things to all people. The problem with this approach is that it’s time-consuming and often doesn’t deliver the right functionality that’s truly needed.
Instead, a more successful approach that’s commonly used by best-in-class organizations is the development of custom, workflow-focused mobile apps that look beyond the obvious features in desktop apps and are designed instead around the actual flow of work that’s conducted by targeted employee teams.
Of course, one of the greatest challenges to approaching mobility from a workflow perspective is determining the use case that needs to be mobile-enabled. Examples of use cases in sales that can be mobile-enabled include the ability to share product specifications and other product information with customers and prospects during face-to-face meetings. Or functionality that enables prospects to sign contracts using a mobile device during a field sales call.
Workflow-focused mobile apps require developers to look inside of a workgroup or corporate function such as marketing or field service and ask how things could be done better. For instance, would a senior manager of an email marketing team prefer to be able to launch a new campaign from his mobile device and not have to wait to schedule a campaign to launch from a PC? Would logistics employees want the ability to scan barcodes using a smartphone? Consider the workflows and functionality that needs to be prioritized....
This post originally appeared on Enterprise Apps Today
on December 4, 2015.