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I chatted with Andy Thompson, VP of Solutions, about mobile app policies, which are business logic rules that can be applied to individual apps via app wrapping without requiring code changes or SDKs after the app has been compiled. Andy further defines and clarifies the terminology and technology, as well as walks through a few use cases (usage, testing, custom, and security) and shares his thoughts on how this app-centric approach has matured and is changing enterprise mobility.


Read a summary of the Gartner Research Andy references in the podcast: Debunking the Six Myths of App Wrapping. As organizational leaders increasingly recognize the value of deploying and adopting mobile applications, a critical decision they eventually need to make is determining the most effective approach (or mix of approaches) to deploy, secure, and manage mobile apps such as mobile application management (MAM®) and enterprise mobility management (EMM). Among these choices—as Gartner points out in a recent research report (“Debunking Six Myths of App Wrapping”)—app wrapping “remains one of the most misunderstood, yet important, pieces of the puzzle.” App wrapping is a method for applying security and usage policies to mobile apps after they’ve been compiled without requiring any changes to the app’s source code... Read the research report I mention in the episode: 2015 Executive Mobility Report.

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