Automotive Dealership Mobile Strategy
A large consumer and industrial vehicle and equipment manufacturer has leapfrogged its competition by providing its dealer network with a suite of mobile apps. Leveraging Apperian App Management, the dealer's salespeople have easy access to the apps through a private-branded app store on their mobile devices and can use them to instantly answer customer questions, locate vehicles and equipment, and ultimately close more deals without being tethered to a PC back in the dealer showroom.
- Ease of distribution and versioning of mobile apps through a private-branded app store
- Built-in reporting and analytics provides up to the minute data on who’s using what apps when
- Security through dynamic app wrapping policies on an app-by-app basis