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In this new Market Guide for Mobile Application Management (MAM), Gartner explains that need for stand-alone MAM solutions is continuing to grow today and into the foreseeable future due to the difficulty enterprises face in securely deploying apps to unmanaged devices. 
Stating that "60% of mobile apps in use in the enterprises will make use of at least one app-level management control, whether on managed or unmanaged devices", Gartner analysts Bryan Taylor and Chris Silva encourage IT & business leaders use this guide to determine the best approach for managing and scaling mobile applications.

Drivers of interest in stand-alone MAM solutions include:

  • The need to manage apps on unmanaged devices, such as those belonging to contractors or user-owned devices, is driving interest in stand-alone MAM solutions.
  • The limitation that a device can only be enrolled in a single EMM system at a given time is a roadblock for any situation in which users work for multiple organizations, or in which BYOD for contractors is practiced.
  • Organizations seeking lighter-weight approaches to secure access for BYOD in an effort to avoid the user push-back that often accompanies the EMM enrollment requirement.
  • Stand-alone MAM licensing offers lower per-user cost and can be attractive for use cases only requiring app management.

Apperian, the leading stand-alone MAM and app-centric security tool, is happy to be recognized in this new market guide and offer you a complimentary copy of the report.

Gartner, Mobile Application Management Market Guide, Brian Taylor, Chris Silva, 25 January 2018

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