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In this new Market Guide for Mobile Application Management (MAM), Gartner explains that need for stand-alone MAM solutions is continuing to grow today and into the foreseeable future due to the difficulty enterprises face in securely deploying apps to unmanaged devices. 
Stating that "60% of mobile apps in use in the enterprises will make use of at least one app-level management control, whether on managed or unmanaged devices", Gartner analysts Bryan Taylor and Chris Silva encourage IT & business leaders use this guide to determine the best approach for managing and scaling mobile applications.

Drivers of interest in stand-alone MAM solutions include:

  • The need to manage apps on unmanaged devices, such as those belonging to contractors or user-owned devices, is driving interest in stand-alone MAM solutions.
  • The limitation that a device can only be enrolled in a single EMM system at a given time is a roadblock for any situation in which users work for multiple organizations, or in which BYOD for contractors is practiced.
  • Organizations seeking lighter-weight approaches to secure access for BYOD in an effort to avoid the user push-back that often accompanies the EMM enrollment requirement.
  • Stand-alone MAM licensing offers lower per-user cost and can be attractive for use cases only requiring app management.

Apperian, the leading stand-alone MAM and app-centric security tool, is happy to be recognized in this new market guide and offer you a complimentary copy of the report.

Gartner, Mobile Application Management Market Guide, Brian Taylor, Chris Silva, 25 January 2018

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

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